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Historic Third Ward

Once a warehouse district, the Historic Third Ward is now Milwaukee’s creative hub, home to art galleries, indie boutiques, cozy cafés, and the lively Public Market. Stroll through charming streets lined with historic architecture, discover local makers and fashion-forward shops, or take in contemporary art at cutting-edge galleries. The neighborhood buzzes with theaters, music venues, and riverfront patios, making it a favorite destination for culture, dining, and nightlife.

Harley-Davidson Museum

Dive into Milwaukee’ “Dive into Milwaukee’s legendary Harley-Davidson legacy with exhibits that blend engineering, culture, and pure American grit. This museum is all about storytelling and design, tracing the journey from humble 1903 beginnings to today’s global icon. Explore vintage motorcycles, interactive displays, and behind-the-scenes innovations that shaped not only an industry but also American identity. A celebration of freedom on two wheels, it’s an essential stop for riders and dreamers alike.

Milwaukee Art Museum

Designed by Santiago Calatrava, the Milwaukee Art Museum is an architectural icon with its dramatic winged roof that unfolds each morning. Overlooking Lake Michigan, the museum houses more than 30,000 works spanning antiquities, decorative arts, sculpture, and the renowned Bradley Collection—featuring 20th-century masters such as Picasso, Braque, Kandinsky, Giacometti, O’Keeffe, Rothko, and Warhol. Recognized as one of the nation’s premier museums, it’s a must-see destination.

Chicago Day Trip

Take the Amtrak Hiawatha Line to downtown Chicago. From world-class museums and iconic architecture to shopping and deep-dish pizza, it’s an easy day trip with big-city energy. Marvel at the skyline from Millennium Park, wander the Art Institute’s galleries, explore the Magnificent Mile’s shops, stroll Navy Pier, catch a show in the Theater District, and savor Chicago’s diverse neighborhoods—all just a quick ride away.

S.C. Johnson Administrative Complex

Located in Racine, Wisconsin, this architectural landmark by Frank Lloyd Wright was completed in 1939. Famous for its Great Workroom with soaring dendriform columns and innovative use of natural light, the complex exemplifies Wright’s integration of form, function, and beauty in the workplace. Later expanded with Wright’s Research Tower in 1950, the site continues to symbolize modern design and the partnership between architecture and industry.

Milwaukee Tools

Experience American craftsmanship at Milwaukee®, headquartered in Brookfield. Discover a legacy of innovation from cordless M12™ and M18™ systems to precision hand tools and PACKOUT™ storage. Visit the West Bend plant and R&D centers to see local manufacturing in action. More than a tour, it’s a glimpse into the future of tools and making.

Miller Brewery Tour

Take a behind-the-scenes tour of one of the country’s most historic breweries. Learn about the brewing process, explore the legendary caves, and, of course, sample some classic brews along the way. Discover the craftsmanship and tradition that put Milwaukee on the beer map, from age-old recipes to modern innovations. Knowledgeable guides share tales of brewmasters, iconic brands, legendary beer halls, and the city’s spirited beer culture that continues to thrive today.

Pabst Mansion

Step back in time at the historic Pabst Mansion, home of beer baron Captain Frederick Pabst. This beautifully preserved Gilded Age estate showcases stunning architecture and a brewing legacy. Explore opulent interiors with original furnishings, intricate woodwork, and stained glass reflecting Milwaukee’s golden era. Guided tours share the Pabst family’s stories, their impact on the city, and the lasting mark of one of America’s most iconic breweries..

Frank Lloyd Wright's Burnham Block

Burnham Block in Milwaukee, Wisconsin, is a collection of six American System-Built Homes designed by Frank Lloyd Wright between 1915 and 1917. Created to make beautiful, affordable housing accessible, the homes reflect Wright’s ideals of organic architecture, efficiency, and harmony with nature. Today, the site serves as a living museum celebrating the origins of modern American residential design.

Milwaukee County Zoo

Explore this 190-acre park, home to more than 3,100 animals representing 350 species, with immersive exhibits like the Adventure Africa savanna and Aquatic & Reptile Center. As one of Wisconsin’s top family attractions, the zoo blends wildlife conservation, education, and hands-on experiences, offering fun and discovery for visitors of all ages just minutes from downtown Milwaukee.

Milwaukee Art Museum

Designed by Santiago Calatrava, the Milwaukee Art Museum is an architectural icon with its dramatic winged roof that unfolds each morning. Overlooking Lake Michigan, the museum houses more than 30,000 works spanning antiquities, decorative arts, sculpture, and the renowned Bradley Collection—featuring 20th-century masters such as Picasso, Braque, Kandinsky, Giacometti, O’Keeffe, Rothko, and Warhol. Recognized as one of the nation’s premier museums, it’s a must-see destination.

Harley-Davidson Museum

Dive into Milwaukee’ “Dive into Milwaukee’s legendary Harley-Davidson legacy with exhibits that blend engineering, culture, and pure American grit. This museum is all about storytelling and design, tracing the journey from humble 1903 beginnings to today’s global icon. Explore vintage motorcycles, interactive displays, and behind-the-scenes innovations that shaped not only an industry but also American identity. A celebration of freedom on two wheels, it’s an essential stop for riders and dreamers alike.